Position Spotlight: Senior Marketing Specialist
Michaelyn grew up in a small town in southern Illinois. She attended Murray State University where she received her bachelor’s degree from the College of Business. After graduation, she accepted a position at a substance use and behavioral health agency as a communications specialist, partnering with hospitals to improve a patient’s overall health through integrated care solution options that aim to treat the whole person.
Michaelyn moved to Nashville in 2022 and has been at Contessa for a year and a half working with health system partners to strengthen program awareness and identify areas for growth strategies and marketing opportunities. Outside of work, Michaelyn enjoys reading, playing volleyball, exploring Nashville and making occasional trips back home to spend time with her family and her puppy, Hank.
What does a Senior Marketing Specialist do at Contessa?
In my role, I lead the marketing and communication strategies of all markets, whether established, expanding or in implementation. This includes working with each health system to oversee internal and external communications prior to the launch of a new market, developing white-labeled collateral specific to each service line, and supporting ongoing marketing strategies by creating program-specific content that promotes the program internally and externally.
Why did you choose a career in healthcare? Specifically, this career?
It was by chance that I ended up in healthcare and I am thankful for that every day. Prior to graduating college, I didn’t have the intention of entering into the healthcare space, but I was really inspired by the job I accepted and have been excited to continue down this path. I am passionate about doing work that matters and there is no denying that this work matters.
How does the work you do at Contessa differ from other jobs?
I love working for such an innovative and open-minded company. Every day poses new opportunities to think and approach projects differently.
What is the best part of your job?
The best part of my job is getting to work so closely with our markets. I love getting to meet and collaborate with the marketing team at our partnering hospitals. I really enjoy working with them to adapt their marketing strategies and positioning our program within them. I also love getting to work with our Contessa team members who are boots on the ground at each location. We truly have the best team members.
What’s the most challenging part of your job?
One of the most exciting things about this job is also the most challenging. Our rapid growth and adaptation to the ever-changing needs of healthcare can be a lot to navigate and digest. We are a company built on innovation that does not shy away from change or challenge, which makes us a force, but that force does not come without a dedication to problem-solving, brainstorming or fine-tuning.
What inspires you to come to work every day?
The sense of value and accomplishment. We are moving the needle in so many areas and it is exciting to be a part of a company that works so hard to tailor offerings and build bridges to meet the needs of our patients.